We Can All Benefit!

Tuesday, November 10, 2009


It is important to remember, the adults in children’s lives are making a direct impression through every action. Only a small portion of our brain focuses on verbal communication. So, our actions do speak louder than words.
With this in mind I recently learned about a company that is focused on making a positive difference. It is called, Koru Fundraising and I had the chance to have a conversation with the founder last week.

As is stated on the Koru website, Corey believes that fundraising is necessary to improve the education of children but believes in transforming the industry too. This means maintaining a high set of values that will be passed to our youth. Corey’s goal is to help forge an economy that can live through many generations and co-exist peacefully with nature. Koru Fundraising is a vehicle for making these goals happen.

My excitement about the company comes from the belief I also have about making a positive impact. I frequently express that I feel fundraising could make a tremendous impact through selling products that make a difference. When children are involved this is especially important.
So when your organization or group is looking for a way to raise money to make a difference , look for a way to benefit everyone through what you sell. This may be a great resource for you.

YES… I Am Going To Say It Again!

Friday, November 6, 2009

You may have heard me say this before…. The brain learns and make connections through repetition……!

Through loving interactions and repeated experiences the best pathways are created. This video says it ALL! ENJOY!

braininsights® is Giving Thanks This November

Wednesday, November 4, 2009


A baby food product will be donated to the local Feeding America® Eastern Wisconsin food bank for every brain activity packet purchased through the month of November.

Food plays a vital role in early brain development. Hunger causes stress in the brain due to the lack of nutrients it needs. This causes stress hormones to be released resulting in lack of attention, behavior problems, and the brain not functioning at optimal levels. However, good nutrition can lead to increased serotonin levels in the brain and happier children spending more time playing and learning.

You can easily feed two brains! You can promote brain development for the child in your life..... and also support a child in need by purchasing braininsights® activity packets today!

For more information on braininsights® and the Giving Thanks promotion visit www.braininsightsonline.com. To learn more about Feeding America® Eastern Wisconsin visit www.feedingamerica.org

October braininsights Newsletter

Tuesday, October 20, 2009

Check out the October braininsights Newsletter!

You can subscribe to this Free Monthly Newsletter by clicking on the link in the newsletter

Interactive Play is MOST Important

Monday, October 19, 2009



The holiday shopping season is quickly approaching and parents, grandparents, and loved ones are already beginning to think about what gifts to get the children in their lives. It is important to keep optimal brain development in mind while choosing that perfect present.

I am frequently asked what toys promote brain development. Many parents also inquire about DVD’s and programs to teach babies to read. My response always is, “Loving interaction and play with real objects is what a developing brain needs most.”

Recently, a report by the National Scientific Council on the Developing Child found that:

“Although a varied array of experiences clearly stimulates learning in the preschool years, promotional statements about the superior brain building impacts of expensive “educational” toys and videos for infants and toddlers have no scientific support.”


So instead of buying these expensive toys and programs, look instead for toys that are best for children that do any or all of the following:

· Provides an opportunity for direct interaction and manipulation
· Gives a child a chance to develop something with their hands
· Offers a variety of ways of using the toy or objects
· Sparks imagination and creativity
· Allows the child to repeat a process
· Promotes physical activity

Examples are: Puzzles, building blocks, building sets, crayons, balls, paints, play dough, dolls, trucks and cars, shape sorters, sand toys, bean bags, nesting cups, pretend play sets, water toys, and books!

Opportunities to just play, create, explore, and manipulate objects provides the best opportunities for real learning. When these activities are driven by a child’s own interests this is when you will almost be able to see brain connections being made!

For the full report from the Center on the Developing Child, Harvard University go to: The Timing and Quality of Early Experiences Combine to Shape Brain Architecture

Deborah McNelis Selected to Advisory Board for Kids Educational & Entertainment Site

Wednesday, October 7, 2009

ZiggityZoom Press Release.doc[1]

Mirrored Learning

Monday, September 28, 2009

Did you know a new born baby will imitate you if you repeatedly stick your tongue out as the baby watches?

It is well known that children are influenced by role modeling and learn through imitation. Watching a young child with a play phone is evidence of this. It is often amusing to see how well a child acts out the actions of a parent.

Related to this, research has now found something extremely interesting happening in the brain. Recent studies have revealed something called mirror neurons. These studies show that a certain amount of mirror neurons are active both when moving… AND when just watching the movement of another person!

The following clip shows a fun example of a child imitating movements seen on a music video. Due to the discovery of mirror neurons we now know that a child watching these movements also has mimicking activity in the brain even if just watching the movements.

Even more exciting is evidence that shows mirror neurons may also be related to emotional areas in the brain. This means when a person sees another expressing an emotion the feeling areas of the brain are activated as if feeling the emotion personally. This may be the basis for developing empathy. This emphasizes how critically important it is for young children to have direct loving interactions with special people in everyday life. Through these positive experiences empathy and emotional connections can be developed.

Enjoy….. and just realize you are likely making mirror neurons activate in your brain as you watch.



Note: Of course mimicking the actions of a real person interacting with the child is preferable to brain development. Direct interaction is always better than watching television or a DVD.
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